Every week this September, Dads who read to their kids go in the draw for a $100 Bunnings, LEGO, or Booktopia voucher. Pick any book, read as often as you can, tap one button a week.
The Dads Reading Challenge
Join the Challenge
See How it Works
Free to join · Open Australia-wide · Any book counts
Weekly giveaway
Read during September and you’re in the draw.
Every week in September, one dad who checks in via email wins a $100 voucher – their pick of Bunnings, the LEGO Online Store, or Booktopia. Four weeks, four winners, and every check-in is a fresh entry.
$100voucher
Given away every week in September · 4 × $100
Winner's choice:
Bunnings
or
LEGO Store
or
Booktopia
Three simple steps.
No reading logs. Just you, your kid, and a book.
1
Sign Up
Tell us you’re in. Takes less than a minute, and it’s completely free.
2
Read to Your Kids
Any book, any night. Little and often beats big and rare – consistency is the whole point.
3
One-Click Check In
Each week, tap “I read this week.” That one tap is your entry into that week’s prize draw.
Why this matters
95% of mums read to their kids. Only 67% of dads do.
The Dads Reading Challenge is a small, deliberate nudge to help close the gap – one story at a time.
Data source: The Conversation
95%
Mums
read to their kids
67%
the gap we're
closing
closing
Dads
read to their kids
Five simple guidelines.
The whole challenge in a nutshell – so you know exactly what you’re saying yes to.
1
You choose the book
Picture book, chapter book, comic, graphic novel, footy annual – whatever gets you both reading. If your kid loves it, it’s the right one.
2
Consistency beats everything
Ten minutes most nights does far more than an hour once a fortnight – pick the nights you’re going to read and stick to it. The goal is a habit that outlasts September.
3
A prize announced every week
Each week you check in, you’re in the draw for a $100 Bunnings, LEGO Online Store or Booktopia voucher (winners choice). Winners drawn and announced weekly.
5
What counts as reading? Pretty much everything.
Any kid’s age, any format. Reading together, or listening to an audiobook side by side – all good. The same book for the hundredth time absolutely counts.
Join the Challenge
The challenge kicks off on September 1st!
We ask about current reading so we can measure whether the challenge actually made a difference by the end.